In May of 2018, I hit “go live” on a dinky little website I built from scratch at my dining room table, listing homemade candles I spent months and months researching, testing, and making – and got my first five sales.
I remember feeling so nervous and vulnerable, but also incredibly excited and positive. I had zero expectations, but knew in my gut that HLF was going to be something extraordinary.

Fast forward three years, and here we are with a warehouse and storefront, several amazing employees, and over 325 shops & boutiques (US and International!) carrying our products. Our growth year to year has been unbelievable, with the outstanding quality & uniqueness of our products paving the way!
This journey hasn’t been an easy one, though.
Bootstrapping a business that’s growing at what feels like the speed of light, during a pandemic, with ongoing supply shortages and inflation… there have been a lot of sleepless nights, tears, stress, guilt, sacrifices, and hard work.
But these challenges don’t come without blessings. There is SO MUCH joy and excitement every day, and so much growth and learning. I wake up every morning with the same fire in my belly that I had at the very beginning. A feeling of limitless possibility.

I am beyond grateful for the support and enthusiasm we receive on a daily basis from our customers, stockists, and community. We’d certainly not be where we are without every single one of you!

-Bex